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method="post">

Authorized access only

Username:
Password:  
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Experience
 7/2006 - Present
Sr. Manager, Website Marketing
RSC Equipment Rental, Inc. Scottsdale, AZ
  • Maintain and develop strategy for managing corporate marketing website RSCrental.com
  • Leading redesign effort to redevelop site's information architecture, content categorization and usability-related issues
  • Manage national and regional monthly and ad hoc email campaigns, online promotions, banner placement and sales-related online campaign efforts
  • Responsible for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns activities
  • Initiated and redeveloped internal marketing web site focusing on Net Promoter Score (NPS) which guides sales force in determining how customers rate service and satisfaction.
  • Built employee portal/intranet solution for corporation migrating data from former parent company's Lotus-based solution.
    • Incorporated new features including: company directory, RSS feeds (industry-related news, company-related news, press releases and more), discussion boards, regionally-based weather feeds, corporate blogging system, an internal FAQ system and a basic content management system.
  • Procured digital asset management system and established work flow procedures to make assets available internally and externally.
  • Launched virtual catalog to highlight rental, tool and GSA-specific supplies in interactive medium to extend tracking and up-sell opportunities not yet achieved via print.
  • Managed and implemented investor relations website in conjunction with Thomson Financial in preparation for RSC's IPO.
  • Recommended and developed strategy for Google Analytics implementation to replace log-based analytics system.
  • Manage weekly analytics reports highlighting traffic and campaign activity as well as keyword and referrer sources.
  • Reduced Marketing department's annual spending by leading development team to replace existing solution with Google-based proximity maps for over 470 store locations.
  • Integrated phase one of two phase initiative to make safety training videos available through RSCrental.com alowing for online tracking system manageable by customers and/or job sites.



 1/2006 -  6/2006
Sr. Business Analyst III
Blue Cross Blue Shield of AZ Phoenix, AZ
  • Manage and process daily customer service requests from various business units to update and modify public portal sites.
  • Assist with site front-end maintenance including redesign migration and modification to address business requirements.
  • Project lead for various ongoing system updates and third-party vendor software integration. Provide high-level resource capacity estimates for project and maintenance-based site development work.



 9/2001 -  1/2006
Manager Website Marketing, jetblue.com
JetBlue Airways Forest Hills, NY
  • Oversaw four-person production team responsible for web production, design, email campaigns, online search marketing and analytics.
  • Maintained front-end and all related content and designs for jetblue.com website.
  • Established standards for site maintenance and enhancements through creation of style guide, wire-frames and proof of concept methodology.
  • Managed relationships with primary business partners (Expedia, Hertz, EzRez, Navitaire, HUGE Inc., etc.), Marketing and numerous company-wide departments to enhance and develop current and forthcoming products.
  • Designed and ran new interactive campaigns centered around Omniture SiteCatalyst analytics while simultaneously integrating new technologies and applications to enhance the user experience on jetblue.com from revenue generating, cost-saving and support-related aspects.
  • Introduced merchandising opportunities to upsell and cross-sell complementary products as well as internal promotions relevant to various campaigns.
  • Initiated usability studies to maintain jetblue.com's relevance and efficiency while researching current customer site interaction.
  • Created and designed reports using Omniture data to define Key Performance Indicators for jetblue.com to further refine purchase and traffic patterns to help inform both website usability as well as revenue management and planning initiatives.
  • Co-developed TrueBlue (JetBlue's Flight Gratitude / frequent flyer program), CompanyBlue (corporate sales) and JetBlue Getaways (vacation packaging) products.
  • Managed requirement gathering, wire-framing, mockup and development coordination for all applications released on site. Responsible for application development including Skylights (booking engine), Online Flight Check-in, Online change, Kana IQ knowledgebase (dynamic FAQ), JetBlue Getaways, DIRECTV® program guide, InFlight Entertainment application, e-cards, online contests, SuperFly sale fares and more.



 3/2000 -  7/2001
Web Production Manager
MarsMusic.com New York, NY
  • Leader of 3 person workgroup handling daily updates, creation, and design of website.
  • Spearheaded 2 independent site redesigns, contributing to quadrupled online sales.
  • Constructed production guide and worked with application developers to create automated tools to handle scheduled site maintenance.
  • Managed production of redesigns, overseeing all aspects of construction while simultaneously hiring new members of production team to assist in building the site.
  • Hired contractors on as needed basis to supplement short-staffed production team.
  • Coordinated efforts with Florida headquarters to maintain and efficiently produce new content and features for site.



 4/2001 -  5/2001
Freelance consultant
Various White Plains, NY
  • ESPN Sportspoll.com
    • Created and designed site for marketing firm (Taylor Nelson SOFRES Intersearch) joint venture with ESPN
      • intro mockup viewable at http://www.grebdlog.com/sp
      • site mockup viewable at http://www.grebdlog.com/sp/home.shtml
    • Ensured load times would be minimal while still graphically appealing.
    • Developed publishing system to allow employees to publish content to the site.
    • Wrote, recorded and performed original music as well as scripted and animated Flash intro sequence.
  • Noah's Ark Project
    • Donated services to redesign and implement content management for ailing non-profit pet adoption website
    • Implemented content management solution and database for handling animal inventory allowing site administrator to add, delete and modify pet listings.
    • Introduced additional marketing opportunities to improve current reach, site traffic and means to obtain increased donations and additional, incremental revenue to support the agency.
      • Developed CafePress.com storefront
      • Designed, promoted and sold merchandise (t-shirts, magnets, buttons, etc)



 6/1999 -  3/2000
Website Production Coordinator
TheStreet.com New York, NY
  • Production Associate responsible for creating, maintaining and updating static HTML site content and dynamic content via XML publishing system.
  • Assisted editors and writers with graphical content for their online stories
  • Produced approximately 10-15 graphics (charts, tables, tiles, etc.) daily for high volume newsroom.



 2/1999 -  6/1999
Customer Service Representative
TheStreet.com New York, NY
  • Customer Service web site help desk and technical support advisor responsible for handling heavy volume phone calls and email responses regarding web site functionality and access
  • Maintained and updated user accounts daily, assisting in promotional telemarketing (inbound and outbound) and customer support systems.
  • Liaison and coordinator for online investment game host. Tracked statistics, traffic, and dealt with issues arising from site downtime or errors.
  • Responsible for separately managing online communication/e-mail for former Hedge Fund Manager and current CNBC personality, Jim Cramer.


Education
 5/1998
Bachelor's Degree, Music Business
New York University New York, NY


Awards
 9/2005
Search Marketing: "Silver Award"
2005 Interactive Advertising Bureau (IAB) MIXX Awards New York, NY


References
Furnished upon request.


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